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ABOUT ME

Hi, I’m Maria,  a London College of Style–certified Personal Stylist and Color Expert.

I’m originally from Sweden (with Finnish roots) but have lived most of my life abroad, including 20 wonderful years in Spain and 7 years in Amsterdam, where I built my styling business from the ground. Amsterdam was where my vision truly came to life: helping women and men discover their own unique style, feeling confident in who they are, and to enjoy the transformative power of fashion. Working with incredible individuals and global companies like Netflix, Sunglass Hut, and Palo Alto, I was able to prove that style goes far beyond clothes, it’s about confidence, authenticity, and self-expression.

For me, fashion has always been more than trends. It’s a language in itself, a way of showing the world who we are and who we want to be. My approach is always deeply personal and tailor-made for every client I work with. I believe confidence is the foundation of great style, and my goal is always to help you look and feel your absolute best in a way that feels 100% you.

People often say I have a warm, open personality that makes them feel instantly at ease. That’s something I truly value in my work, to creat an environment where you feel comfortable, understood, and inspired. (And if there happens to be good food and cinnamon buns involved, even better!)

Beyond fashion, I’m married with two teenage boys, and my life often revolves around the three F’s: Family, Football, and Fashion. Having spent over 25 years living in different countries, I bring a rich mix of cultural influences into my styling that hopefully feels both refreshing and inspiring.

Now back in Sweden, I’m excited to continue this journey and share my passion for helping people shine through their personal style. I can’t wait to work with you and show you just how amazing you can feel when your wardrobe finally reflects who you are.

Woman standing infront of a clothing rail
Two stylish woman walking on the street in pink dresses

HOW IT ALL STARTED

Fashion and Repeat was founded in January 2020 in Amsterdam by two expat friends, Maria Sundqvist and Angela Hathway. Based in The Netherlands, Fashion and Repeat was from the very beginning an exciting blend of fashion, cultures and styles. It started as a union of Angela (being from The United Kingdom) and Maria (from Sweden),  both having lived abroad for several years before meeting in Amsterdam. 

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At first it was only about selling preloved clothing online and in a showroom but gradually the business shiftedd into personal styling.

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In August 2023 Angela and her family made the decision to move back to the UK and Maria is since then running the business on her own.

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