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After more than 25 years abroad, I have finally found my way home – both literally and in life. During my years in Spain and Amsterdam, I didn’t just discover the world, I discovered myself – and, most importantly, my passion.

It was in Amsterdam that I chose to change direction, follow my intuition, and train as a certified Personal Stylist at the London College of Style. For the first time, I felt I was doing exactly what I was meant to do. Fashion, people, and personal development came together in a way that felt 100% true to who I am. Returning to Sweden now, with everything I’ve learned and built abroad, feels both powerful and natural – as if the circle has finally closed. If we are all meant for something in this life, then this is what I am meant to do.

I am deeply passionate about helping both women and men discover their unique personal style, and for me it is essential that every experience is personal and tailored. That’s why I use colour analysis, body shape analysis, and style analysis as tools to understand what truly suits you, highlights your best features, and strengthens your confidence. Together, we create a style that not only looks amazing but also feels natural, authentic, and effortless.

Throughout my career, I have had the privilege of working with both private clients and global brands such as Netflix, Sunglass Hut, and Carolina Herrera, to name a few. These experiences have shown me time and time again that style is about so much more than clothing – it’s about confidence, authenticity, and having the courage to express who you truly are. Every analysis, every choice, and every transformation is a step toward helping you feel like the best version of yourself.

Many people describe me as warm, open, and easy to talk to – something I truly value. Creating a safe and inspiring environment where you feel seen, understood, and encouraged is at the heart of my work. (And if there happens to be good food and cinnamon buns involved along the way – even better!)

Outside of fashion, I am married and a mum of two teenage boys, and my life often revolves around the three F’s: Family, Football, and Fashion. After more than two decades living in different countries, I bring a rich mix of cultural influences into my work – something I hope feels both refreshing and inspiring.

Now that I’m back in Sweden, I’m excited to continue my journey here and help more people shine through their personal style. I truly look forward to working with you and showing you how incredible it can feel when your wardrobe, colours, and style finally reflect who you really are.

Maria xx

Woman standing infront of a clothing rail
Two stylish woman walking on the street in pink dresses

HOW IT ALL STARTED

Fashion and Repeat was founded in January 2020 in Amsterdam by two expat friends, Maria Sundqvist and Angela Hathway. Based in The Netherlands, Fashion and Repeat was from the very beginning an exciting blend of fashion, cultures and styles. It started as a union of Angela (being from The United Kingdom) and Maria (from Sweden),  both having lived abroad for several years before meeting in Amsterdam. 

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At first it was only about selling preloved clothing online and in a showroom but gradually the business shiftedd into personal styling.

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In August 2023 Angela and her family made the decision to move back to the UK and Maria is since then running the business on her own.

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