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"Because everyone deserves to feel incredible inside and out'.

Fashion and Repeat was founded in January 2020 in Amsterdam by two expat friends, Angela and Maria.  Based in The Netherlands Fashion and Repeat is an exciting blend of fashion cultures and styles.  Angela being from The United Kingdom and Maria from Sweden, both having lived abroad for several years before meeting in Amsterdam. 

"For us it was always about fashion and when we got to know each other through our children's school little could be done to stop this fashion journey of ours."


What started as a preloved shop has evolved into a complete personal styling business offering simple steps to transform and inspire women to feel incredible, always with a sustainable mindset.

With Fashion and Repeat we want to make all our clients feel inspired to express themselves through fashion, to wear the clothes they want now and to find and understand their true personal style.



Hi I'm Angela,

I am a British born expat now living in Amsterdam..  I have lived in many places and my favourites being Hong Kong, London and of course Amsterdam.  I am a qualified Personal Stylist and Advanced Colour Consultant with The London College of Style and I am passionate about inspiring women to look and feel incredible.  

For me personal styling is about finding a clients inner style and confidence.  Helping them to feel incredible isn't as simple as buying the latest trend, it's about really getting to know them and their dreams and making this visible on the outside too.  Everyone deserves to feel beautiful and I love helping clients to achieve this through fashion. 


I love to use colour as a tool to show how we can really express our personalities and lift ourselves just by knowing what colours really work best for us.  Its a fascinating part of what I do and has inspired me to also wear more colour!

I am married and have 2 growing boys who love sport, a cute dog who often appears on Instagram and a busy and full life in Amsterdam!

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Hi, I'm Maria,

I'm a fashion blogger and London College of Style certified personal stylist. I'm originally from Sweden but consider myself half Spanish having lived 20 years in Spain before moving to Amsterdam in 2018.


Ever since I was a little girl I’ve loved fashion and it was never a matter of if but rather a when was I going to fully dedicate myself to fashion. For me fashion is a playful statement full of possibilities, colour and patterns and I just love the way I can create myself over and over again and exactly the way I want.


I admire women that do not surrender to age or size or any ideal about what is right or wrong. I say there is no right or wrong in fashion as long as you wear it with an attitude! Apart from fashion, I'm married and have two boys and my life is pretty much all about the three F’s: Family, Football and Fashion. 

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