How to shop the sales?
It's no secret that 2020 has been one of the toughest years for Fashion Retail to date. The Corona Virus has changed our shopping habits and the many lockdowns have challenged even the most established stores to breaking point. The only thing we all seem to have been united in buying is hand sanitiser and masks! Consumers have been enticed back in store with endless discounts and the January sales seem to have been going all year! Shops are desperately trying to sell us th